ABA PARTNERS WITH HEIR ENTERTAINMENT

Indianapolis, IN. The American Basketball Association (ABA) today announced that it has entered into a partnership with Royal Heir Entertainment to do a 30-city Proud to Serve Concert Series. Royal Heir Entertainment sets up tours for some of the biggest names in the music industry including DJ Scream, Gucci Mane, Waka Flocka Flames, Machine Gun Kelly, Star Murphy and others.

"Royal Heir has a solid track record of putting together top notch tours and working with great talent," stated ABA co-founder Joe Newman. "Our CEO of ABA Media & Entertainment Tjuan Benafactor is responsible for establishing the relationship and it fits well with our goal of fusing music with sports."

"The ABA has a great record of getting talented basketball players, coaches, announcers and front office staff the exposure they deserve," added Benafactor. "Royal Heir and the ABA along with our newly formed partnerships with EAE Management and FUBU-TV all but assure that we will be able to do the same for the next generation of musicians, comedians, dancers and announcers. This is another home run for our media and entertainment division as we increase and round out our efforts to fuse music and entertainment into sports for young America."

"We are excited to work with the ABA especially in their 50th Anniversary Season," commented Brian "Essince" Collins, CEO of Royal Heir Entertainment. "Plus working with the Proud to Serve brand and concert series to give back to veterans, firefighters, and police is an added benefit and a much needed and worthwhile thing to do. They are always there working silently for all of us and we are more than happy to show them and let them know they are appreciated."

For more information, visit www.americanbasketballassociation.org, www.abaliveaction.com, or www.royalheirent.com, or email tjuan12@gmail.com or

essince@gmail.com.

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